Launch a B2B Marketing Podcast in 2025 (Without Burning Out)

B2B podcasts still work—but only when done with intention. Here’s your no-fluff roadmap to creating a show that drives pipeline without draining your team.

1. Why B2B Podcasts Still Work in 2025

• Buyers listen during commute/workout downtime
• Trust in audio is rising across decision-makers
• Content can be reused across the entire funnel

2. Mistakes That Kill B2B Podcasts

• No clear structure
• Overreliance on external guests
• Lack of repurposing
• Inconsistent publishing schedule

3. The 2025 B2B Podcast Playbook

Episode Formats:

• Insight of the week (5–8 min)
• Trend breakdowns
• Case studies and play-by-plays

Execution Tips:

• Use internal experts, not just guests
• AI voice cloning to scale without recordings
• Automated editing and show notes

4. First 30 Days Blueprint

• Week 1: Define niche, title, and outline 3 episodes
• Week 2: Script 1–2 short episodes + create intro/outro
• Week 3: Use AI to generate audio and transcriptions
• Week 4: Launch and promote on LinkedIn and email

5. Growth Funnel Overview

Podcast → LinkedIn carousel → Blog snippet → Newsletter CTA → Demo booking

A B2B podcast isn’t a vanity project—it’s your next growth channel. You just need to keep it lean and focused.