How I Made a Launch Video in 24 Hours with Jitter: A Marketer's Guide

No budget. No experience. No problem. In 24 hours, I made a launch video that nailed our story—here’s how Jitter made it happen.

Launching Jellypod: The Why

As we were planning the launch for Jellypod, I knew we needed a marketing video to tell our story. Something compelling, polished, and professional.

The problem? Hiring contractors costs thousands, and even then, you spend countless hours revising scripts, refining ideas, and getting the visuals just right.

I set out to create the video myself. The catch?

• I had almost no experience making videos.
• My design skills? Limited to some dabbling in Figma.
• Budget and time? Tight.

That’s when I discovered Jitter, the motion design tool that felt like Figma’s fun younger brother who moved to LA to become a movie director.

How I Made a Launch Video in 24 Hours

Here’s the step-by-step breakdown of how I used Jitter to make a professional-grade launch video in just a day:

1. Research and Brainstorm

I started by watching tons of launch videos from companies I admire. The goal was to understand:

• What makes a hook irresistible?
• How do they hold attention?
• What emotions do they evoke?

This helped me form the skeleton of the script.

2. Scriptwriting

The script is the foundation. I followed this high-level flow:

• Hook: Capture attention immediately. Why should someone care?
• What is it?: Introduce Jellypod succinctly.
• Proof: Quickly demonstrate how it works or why it’s valuable.
• The Why: Break down our story into meaningful chunks.
• Suspense: Build excitement toward the end.
• CTA: Close with a strong call to action.

3. Choosing the Music

The song is the emotional heartbeat of the video. I needed something that aligned with the pacing of the script—building energy where it mattered most.

4. Creating in Jitter: From Zero to Launch Video

Jitter became my secret weapon for creating a professional video, even as someone with almost zero experience in motion design. Its intuitive interface and beginner-friendly tools made it easy to get started, but the more I explored, the more I realized how powerful it is for marketers.

Getting Started

I’ll admit, I was nervous. Most video tools feel overwhelming—too many buttons, too many settings. But Jitter surprised me:

• The templates gave me an easy jumping-off point. They weren’t just plug-and-play; they sparked ideas for motion design I didn’t even know I could create.
• The layout felt familiar—like Figma, but optimized for motion. I could design visuals in Figma, copy them with one click, and immediately start animating in Jitter.

Within an hour, I was experimenting with transitions, animations, and timing. There was almost no learning curve, and for someone without a design background, that was huge.

Building Motion

The key to a great video is motion that feels intentional. Jitter made it easy to match the animation style to the story:

• For slow, deliberate moments, I used subtle fades and zoom-ins to draw focus.
• For high-energy sections, I leaned into quick swipes and sharp movements that kept the pacing dynamic.
• With the template library, I found advanced motion effects I could customize to align perfectly with my script.

Jitter also gives you control without complexity. The timeline feature helped me organize assets by scenes or chapters, which was crucial for a beginner like me.

Organizing the Timeline

One of the most useful features was the ability to group elements and keep everything organized:

• I named each "group" based on the scene or section, like "Intro," "Proof," or "CTA."
• Assets like text, images, and animations within a group were named similarly, so I could quickly make edits later.
• The timeline flowed chronologically, keeping everything intuitive—except for the music, which stayed at the top as a constant guide.

This organization made revisions simple. If I needed to tweak the visuals or timing in a specific section, I could jump straight to that group without losing track of the rest of the video.

Learning Curve: Easier Than Expected

What stood out most was how quickly I picked things up.

• Jitter’s interface feels familiar if you’ve ever used design tools like Figma.
• The Command Z was my best friend—it encouraged experimentation without fear of breaking anything.
• Motion design might seem intimidating, but Jitter breaks it down into manageable steps, making it approachable even for total beginners.

In the end, I went from nervous beginner to confident motion designer in less than a day. Jitter didn’t just help me create a video—it helped me tell our story in a way that resonated.

5. Feedback and Iteration

I shared drafts with my team and iterated rapidly. More versions = better results. People always notice things you miss.

Best Practices for Marketers Using Jitter

Here are some takeaways to make your Jitter workflow smooth and effective:

• Fresh Transitions: Avoid repeating animations—people get used to them quickly.
• Organize Your Timeline: Use named “groups” for assets and scenes. Keep your timeline flowing chronologically, except for music, which stays at the top.
• Review and Refine: Get feedback from others, and iterate as many times as possible.

Pro Tips from a non-Pro

Want to take your video to the next level?

• Use Motion Intentionally: Match animations to the tone of the moment.
• Add Sound Effects: Small audio cues like clicks or typing elevate the experience.
• Voice Over: Layer punchy voiceovers on key statements to emphasize the message.
• Leverage Templates: Jitter’s library is packed with ideas for advanced motion.
• Combine with Figma: Use Figma to design images and graphics, then import them directly into Jitter.

Why Jitter Stands Out

Jitter isn’t just another tool—it’s like Figma’s fun younger sibling who knows how to create movie magic. It’s intuitive, fast, and surprisingly powerful, even for someone like me—a non-designer.

Closing Thoughts

If you’re a marketer looking to launch a product and need a professional video without breaking the bank, Jitter is your ally. It helped me create a polished launch video for Jellypod in just 24 hours, and it can do the same for you.

Want to check out the video?

Design stunning videos with Jitter. Create effortless podcasts with Jellypod.