7 Music Marketing Strategies That Aren’t TikTok
TikTok has dominated music marketing headlines—and for good reason. But not every artist thrives on short-form video content, and not every fan base lives on that platform. If you're looking to promote artists without dancing for the algorithm, you're not alone.
Here are 7 music marketing strategies that don’t require TikTok—but still help you build loyal audiences and drive real results.
1. Use Podcasts to Build Artist Narratives
Every artist has a story. Podcasts let you share it in a way that feels human, thoughtful, and lasting. Whether it’s a full interview or a 2-minute spotlight, podcasts let fans connect with the artist beyond the music.
Jellypod makes it easy to generate podcast episodes in minutes—without a studio or production team. You can introduce new artists, reflect on song releases, or react to news—all in the artist’s voice.
Real-World Example:
Scott Fehrenbacher from Worship Road Radio uses Jellypod to promote emerging artists at Canada’s only Christian radio station. He gets artist stories into listeners’ ears within hours of receiving a new release—no editing suite required.
2. Build an Email List—And Actually Use It
Email may not feel flashy, but it still drives some of the highest engagement rates in digital marketing. Whether you’re a label or solo artist, build an email list with exclusive behind-the-scenes content, early access to tracks, or unreleased demos.
Bonus: Include a short audio update in your email using Jellypod to give it a personal touch.
3. Create Micro Audio Content
Short-form video isn’t the only snackable format. Try:
- 30-second voice notes about song inspiration
- Audio reactions to a music news headline
- “Track of the week” episodes with context
Post them across Spotify, YouTube, and your artist’s site.
4. Collaborate with Niche Podcasters and Communities
There are thousands of small-but-loyal music communities on Discord, Reddit, Substack, and in podcast networks. Reach out to podcasters in your genre, offer audio snippets, or co-produce an episode. It’s not about going viral—it’s about going deep.
5. Use Local Radio in New Ways
Many artists overlook radio because it feels old-school—but it’s evolving. Small-market and digital stations are hungry for content. Create bite-sized interviews or podcast-style artist intros and offer them as free drops to stations looking for fresh content.
6. Release “The Story Behind the Song” Episodes
When artists share the personal or technical story behind a track, fans listen more deeply. It adds meaning to the music. Use Jellypod to generate 2–5 minute episodes breaking down:
- What inspired the lyrics
- Where the beat came from
- Who the song is really about 👀
7. Turn Every Release into a Series
Instead of one launch day and done, stretch your music release into a 2-week campaign:
- Day 1: Song drops
- Day 2: Behind-the-scenes audio
- Day 4: Artist Q&A episode
- Day 6: Fan reaction clip
- Day 8: Remix or acoustic version
- Day 10: Fan-submitted cover montage
This keeps content flowing and deepens fan connection—without relying on TikTok trends.
Final Thoughts
TikTok is powerful, but it’s not the only way to market music in 2025. If you’re serious about building fan trust, supporting artist voices, and producing content that lasts longer than a scroll, these 7 strategies are your blueprint.
Whether you're working solo or on a team, tools like Jellypod help you move fast and stay creative—without needing a full production crew.
Start telling your artist’s story in a way that actually sticks.