5 Effective Ways to Promote Emerging Artists Without a PR Team
Breaking through as an emerging artist is tough—especially without the backing of a PR agency. But here’s the truth: you don’t need a big budget to build momentum. What you need is a smart strategy rooted in authenticity, storytelling, and speed.
Whether you're a label, a manager, or the artist yourself, here are five effective ways to promote emerging artists that won’t break the bank.
1. Use Podcasts to Tell Their Story
The modern fan wants more than just a track—they want to know the person behind the music. Podcasting gives you a way to spotlight an artist’s story, mission, and heart in a format that builds trust and engagement.
With tools like Jellypod, you can quickly launch mini podcast episodes that introduce new artists and tell their stories—without the hassle of full-blown production.
See It in Action:
Canada’s national Christian radio station, Worship Road Radio, uses Jellypod to quickly create episodes introducing new artists. What used to take weeks now takes hours—making it easy to keep their audience connected to new voices in their community.
2. Turn Social Media Into a Daily Diary
Skip the over-polished promo posts. Instead, use platforms like Instagram Stories, TikTok, and Twitter to document real moments: songwriting snippets, behind-the-scenes rehearsals, voice memos, fan reactions, or even daily wins and frustrations.
Why it works: Real content creates real connection. It’s what makes someone stop scrolling and lean in.
3. Launch a Weekly Audio Feature
Don’t have time for full episodes? Create a recurring 60-second audio clip—maybe called “New Artist Spotlight”—that goes out on your website, email list, and socials.
This works especially well for niche stations or indie labels. A quick weekly feature keeps the artist’s name top-of-mind and builds momentum over time.
4. Partner with Micro-Creators
Instead of big-name influencers, tap into micro-creators—people with small but loyal followings who align with your artist’s values or genre. Send them exclusive music drops or ask them to co-create content that tells the artist’s story.
A single TikTok or YouTube Short with heartfelt context often performs better than a generic music drop.
5. Build a Simple Story-Driven Web Page
Create a one-page site or section on your existing site that introduces the artist—not just their music. Include:
- A 2–3 minute podcast episode
- A quote from the artist about why they create
- A short narrative about their background
- A CTA to listen, share, or follow
This gives you a central, evergreen resource to link to from all platforms.
Final Thoughts
You don’t need a full PR team to make an impact. What you need is a clear voice, fast tools, and a commitment to telling your artist’s story in ways that feel real and reachable. Podcasts, micro-content, and personal storytelling can take you farther than you think—especially when backed by the right tools.
Whether you're just starting or ready to scale, lean into story. Because that’s what fans remember.
Ready to tell your artist’s story?
Try creating your first podcast intro in under an hour with Jellypod