How to Create an Internal Podcast for Company Engagement
Wish your team meetings didn’t vanish into thin air? Want a powerful way to share updates, training, and company culture? An internal communications podcast could be your game changer.
In this guide, you’ll learn how to create a corporate podcast for employee engagement, step by step—no media degree or fancy studio required. We’ll cover why internal podcasts work, how to plan them, and practical tips to launch and scale using tools like Jellypod.
Why Start an Internal Communications Podcast?
Internal podcasts are private audio shows just for your employees. They make communication easy, personal, and on demand—perfect for distributed teams or hybrid workplaces. Here’s what top companies achieve:
- Higher engagement: Listeners can tune in while commuting or multitasking.
- Faster information flow: Updates reach everyone without endless email threads.
- Deeper connection: Leadership voices and team stories foster unity.
A 2024 Gallup study found teams with high employee engagement see 21% greater profitability—internal podcasts can help close that gap.
Step 1: Define Your Goals and Audience
Start by clarifying what success looks like. Maybe you want to make onboarding faster, improve leadership transparency, or keep remote offices aligned. Focus on one or two main goals—this will shape your format and tone.
Before you record a single word, ask employees what they want to hear. A quick survey with a simple question like “What company updates do you wish you got more often?” can reveal valuable insights.
Step 2: Plan Your Content and Format
Keep episodes short—seven to fifteen minutes is ideal. Focus on meaningful, digestible stories rather than corporate jargon. You might highlight a recent project, host a Q&A with a department head, or explain new HR benefits in a conversational way.
Example: One HR team at a software startup used Jellypod to transform onboarding documents into monthly audio explainers. The result? New hires completed training 30% faster.
Step 3: Choose Your Podcasting Tools
You no longer need expensive equipment to sound professional. With AI podcasting platforms like Jellypod, you can turn text or slides into natural-sounding audio, choose hosts (even using an executive’s voice), and securely share episodes internally.
Other tools such as Transistor or Anchor can help manage private RSS feeds, while Slack or Microsoft Teams make distribution simple. Just make sure your podcast is invite-only to protect sensitive information.
Step 4: Produce, Personalize, and Publish
Write your scripts as if you’re talking to a colleague, not reading from a memo. Add real examples, conversational tone, and maybe a touch of background music or a branded intro. Decide on a consistent publishing schedule—weekly, biweekly, or monthly—and stick with it.
Case in point: A global retail brand launched a biweekly podcast featuring short interviews with executives. Within months, participation in internal surveys rose by 40%, driven by stronger awareness and morale.
Step 5: Measure Engagement and Improve
Track how many people listen, finish episodes, and share feedback. Ask for input regularly—questions like “What should we cover next?” can help refine future episodes. Treat feedback as part of the creative process, not just a report card.
Quick Tips for Success
Keep episodes concise and conversational. Rotate hosts or bring in different team members to keep things fresh. Reinforce important messages across episodes, and always share transcripts for accessibility.
Get Started Today
- Ask your team what topics they’d find most useful.
- Pick one piece of training content or a company update to turn into audio.
- Try creating your first short episode using Jellypod—it can be as simple as reading a recent company announcement.
Your first internal podcast doesn’t need to be perfect; it just needs to be real, consistent, and human. Start small, share widely, and watch how engagement grows.
