Produce Client Podcasts as an Agency Team

Agencies that add podcast production to their service mix see 30–40% higher retainers compared to content-only engagements. The operational challenge is managing 5, 10, or 20 client podcasts at once without a production team that scales linearly with client count.

This guide covers the production models, workflows, permissions, pricing, and onboarding steps agency teams need to run multi-client podcast operations profitably.

The agency podcast production model

Most agencies run one of three production models:

1. Full-service production

• The agency handles everything from topic ideation to final publish.
• Highest margin but requires the most internal capacity.
• Best for clients who want a strategic content partner, not just execution.

2. Collaborative production

• The client provides source content (briefs, transcripts, documents, talking points).
• The agency handles production, editing, and distribution.
• The most common model and a strong fit for B2B and expert-led brands.

3. Platform-enabled self-service

• The agency sets up the workflow, templates, and brand voice.
• The client’s team produces episodes independently inside the platform.
• Lowest ongoing effort and best for scaling to 20+ clients.

AI podcast platforms shift the math on all three models. Production that previously required 8–12 hours of audio engineering per episode can be reduced to 30–45 minutes of prompt configuration, generation, and review.

Set up multi-client workspaces

Client isolation is non-negotiable when you’re running multiple shows. Every client should have:

Separate workspace

• Dedicated project space with its own voice settings, templates, and content.
• Prevents cross-contamination of drafts or assets between clients.

Client teams have limited access to their own podcast workspace, allowing them to upload source materials and review drafts without seeing other client content.

Controlled permissions

• Grant client stakeholders "reviewer" access so they can approve episodes without accidentally modifying production settings.
• Agency producers get "editor" access across all client workspaces for efficient batch production.
• Billing admins can view analytics without content access, maintaining financial oversight.

Pricing models that protect margins

Agency podcast services typically follow one of three pricing structures:

• Per-episode pricing works best for clients with unpredictable schedules. Charge $500 to $2,500 per episode depending on length and complexity. This model protects against scope creep but requires clear definitions of what constitutes a revision versus a new episode.
• Monthly retainer is ideal for consistent publishing schedules. Bundle a set number of episodes (typically 4 to 8) with distribution and analytics reporting. Retainers average $3,000 to $8,000 per month for full-service production.
• Setup plus maintenance charges a one-time onboarding fee ($2,000 to $5,000) for voice cloning, template creation, and workflow configuration, followed by a lower monthly fee for ongoing production.

Client onboarding in 5 steps

A structured onboarding process prevents the back-and-forth that kills agency margins:

1. Collect brand voice documentation, existing audio samples, and competitor podcast links.
2. Record voice clone samples if using AI generation (15 minutes of clean audio).
3. Build the first episode template with approved intro, outro, and segment structure.
4. Produce a pilot episode for client sign-off before entering regular production.
5. Document the approval workflow and assign roles in the shared workspace.

How Jellypod helps agencies scale

Jellypod's team workspaces are built for multi-client operations. Each client gets an isolated environment with their own voice settings, templates, and content, while agency admins maintain oversight across all accounts from a single dashboard.

The voice cloning feature means agencies can produce episodes in client voices without scheduling recording sessions. Combined with role-based permissions, agencies can deliver white-label podcast services at scale without adding headcount for each new client.

Final thoughts

Agency podcast production is a margin game. The agencies that profit are the ones with repeatable systems: isolated client workspaces, standardized onboarding, clear pricing tiers, and AI-powered production that reduces per-episode labor. Build the infrastructure once, then scale client count without scaling team size.