How Mark Sage Turned Loyalty Marketing Into an AI Podcast
“I wanted to be part of the story—not just have someone reading it.”
— Mark Sage, Loyalty Expert
Mark Sage has spent over two decades building loyalty programs across Asia and beyond. He’s helped launch U Rewards, which now reaches over 65% of Hong Kong’s population. But when it came time to tell that story, he ran into a problem: people don’t finish 10-minute blog posts.
Instead of giving up, he turned to AI.
From Blog Chapters to Real Conversations
Mark had been publishing chapters of his upcoming loyalty book on Medium and promoting them on LinkedIn. Engagement looked great—likes, comments, shares. But when he checked the actual read-throughs? Not so much.
That’s when he found Jellypod.
“The challenge is: each chapter is 10 minutes to read. The level of people finishing it? Pretty low.”
With Jellypod, Mark uploaded his book chapter and transformed it into a podcast—complete with a co-hosted Q&A format and his own cloned voice.
Why a Podcast Worked Better
Mark knew audio could change things. He was a podcast listener himself. But what surprised him was how much more interaction the podcast got compared to his articles.
- Listens and impressions outpaced Medium reads
- People he didn’t know started messaging him with feedback
- Debates started popping up around his ideas
“It democratized the knowledge. People who aren't loyalty pros are still getting value.”
AI With a Human Touch
While Mark had tried tools like Google’s NotebookLM, it was Jellypod’s customization and end-to-end control that won him over.
“NotebookLM is great—but you don’t want just any voice. You want your voice.”
Mark didn’t want to outsource his voice, his style, or his structure. He wanted to be part of the content, not just feed AI a paragraph and hope for the best. With Jellypod, he retained:
- Control over script flow and structure
- The ability to edit and tweak tone and emphasis
- Voice cloning to sound authentically like himself
An Hour Instead of a Studio
It still takes him around an hour to make an episode—but that’s nothing compared to a traditional podcast setup.
“You can start concentrating on the message—not the production complexity.”
No microphones. No booking guests. No editing software. Just words turned into audio that sounds like a real conversation.
Final Thoughts: Loyalty Deserves a Modern Medium
Mark's story is a perfect example of why podcasting is having a resurgence—and how AI is making it radically more accessible. He's building a brand, publishing a book, and creating real conversations around loyalty marketing, all at once.
“Jellypod helps you bring a human element to automated communication.”
Whether you're a marketer, a founder, or someone with untapped expertise—you can follow Mark’s lead and start reaching people where they’re actually listening.
🎧 Want to hear his loyalty insights yourself?