Build Audiograms for Social Media in Minutes

Audiograms are one of the most effective ways to promote a podcast on social media. They combine a visual element, usually a waveform or static image, with a segment of audio and captions. The result is a short, eye-catching clip that plays natively in social feeds.

Unlike full video content, audiograms are simple to produce. You do not need cameras, lighting, or video editing skills. All you need is a podcast episode and the right tool.

This guide covers what makes a good audiogram, how to build them quickly, and where to post them for the most impact.

What is an audiogram

An audiogram is a short audio clip presented as a video file. It typically includes:

• A static or animated background image
• An audio waveform or progress bar that moves with the sound
• Burned-in captions showing the spoken words
• Your podcast branding, logo, or episode title

Because social platforms treat audiograms as video content, they get prioritized in feeds over text-only or image-only posts. This gives podcast creators a way to participate in video-first platforms without actually shooting video.

Why audiograms work on social media

Social feeds are noisy. Text posts scroll past in a second. Static images get a glance. But moving visuals with captions stop the scroll.

Audiograms work because they combine three attention signals at once: motion from the waveform, text from the captions, and curiosity from the audio clip itself. Even if someone watches with the sound off, the captions carry the message.

They also serve as trailers for the full episode. A 30 to 60-second audiogram gives potential listeners a taste of the content, the host's voice, and the topic before they commit to a full episode.

Choosing the right clip

The audiogram is only as good as the audio segment you select. Look for moments that are:

• Self-contained. The clip should make sense without additional context.
• Opinionated or surprising. Strong takes stop the scroll.
• Concise. 30 to 60 seconds is the ideal length. Anything longer loses attention.
• Clear audio quality. Background noise or crosstalk will hurt the experience.

Scan your transcript or use Jellypod's social clips tool to surface the best candidates automatically. The AI identifies segments with high engagement potential based on pacing, topic clarity, and emotional tone.

Building an audiogram step by step

Here is the basic workflow:

1. Select your audio segment. Export a 30 to 60-second clip from your episode.
2. Choose a background. Use your podcast cover art, a branded template, or a simple color with your logo.
3. Add the waveform. Most audiogram tools overlay an animated waveform that responds to the audio.
4. Generate captions. Burn subtitles directly into the video so they appear without needing the viewer to turn on captions.
5. Export in the right format. Square (1:1) works across most platforms. Vertical (9:16) is better for Stories and Reels.

Jellypod's podcast clip generator handles most of these steps automatically. Upload your episode, and it produces formatted audiograms with captions and waveforms ready for posting.

Platform-specific formatting

Each platform has quirks. Here is how to adapt:

Instagram

• Use vertical (9:16) for Reels and Stories
• Use square (1:1) for feed posts
• Keep clips under 60 seconds for Reels
• Include a strong hook in the first two seconds

TikTok

• Vertical (9:16) only
• 15 to 45 seconds is the sweet spot
• Add trending sounds or hashtags if they fit naturally
• Do not overdesign, as a clean, simple look performs better

LinkedIn

• Square (1:1) or landscape (16:9)
• 30 to 90 seconds
• Pair with a written post that provides context or asks a question
• Professional tone matches the platform

X (Twitter)

• Square or landscape work best
• Under 2 minutes 20 seconds maximum
• Lead with a provocative statement or question
• Thread the audiogram with additional context in the tweet

Captions are non-negotiable

The majority of social media video is watched without sound. Captions turn your audiogram from background noise into consumable content. They should be:

• Large enough to read on mobile
• High contrast against the background
• Accurately transcribed and timed
• Styled consistently with your brand

Poor captions undermine otherwise great content. Invest time in getting them right.

Posting strategy for maximum reach

One audiogram per episode is the minimum. High-performing podcasters create multiple clips from each episode and spread them across the content calendar.

A typical publishing sequence:

1. Episode launch day: Post the strongest audiogram clip
2. Day 2-3: Post a second clip on different platforms
3. Week 2: Reshare the best performing clip
4. Ongoing: Rotate evergreen clips into your regular posting schedule

Not every follower sees every post. Repetition with variation keeps your podcast visible without feeling spammy.

How Jellypod helps

Creating audiograms manually for every episode takes hours. Jellypod's social clips feature automates the process. The AI identifies the most engaging moments from your episode and generates ready-to-post clips with captions and waveforms.

Use the podcast clip generator to produce multiple audiograms from a single episode. Export in the right dimensions for each platform and maintain a consistent publishing cadence without the manual work.

Accurate captions come automatically with Jellypod's transcription feature. No more reviewing and correcting auto-generated subtitles.

Final thoughts

Audiograms bridge the gap between audio content and visual social platforms. They give your podcast a presence in feeds where audio alone cannot survive.

The formula is straightforward: select compelling clips, add motion and captions, format for each platform, and post consistently. Do this for every episode and watch your podcast's social footprint grow alongside your download numbers.