A business podcast name needs to earn trust in under 3 seconds. Executives, founders, and professionals scanning for their next listen will skip anything that sounds amateurish, overly clever, or too vague to signal value. The best business podcast names combine authority with approachability -- they tell the listener "this person knows what they're talking about" without sounding stiff.
Here's how to find the right name for a B2B, consulting, SaaS, or corporate podcast.
Identify your audience's level
Business podcasts serve wildly different audiences. A show for first-time founders needs a different name than one targeting CFOs at Fortune 500 companies. Before brainstorming, answer:
- Is your listener a beginner, intermediate, or expert in the topic?
- Are they consuming content during a commute, at their desk, or while exercising?
- Do they work at startups, mid-market companies, or enterprises?
Audience level shapes tone. "The Bootstrap Brief" signals scrappy startup energy. "Executive Outlook" signals C-suite content. Mismatching your name to your audience's identity is the fastest way to lose them.
Naming strategies for business podcasts
Lead with the outcome. Business listeners want results. Names that promise a specific benefit stand out: "Revenue Engine," "Growth Equation," "Profit Margin." These names answer the question "What will I get?" before the listener even clicks.
Use industry-specific language. If your podcast is for SaaS founders, words like "ARR," "churn," "pipeline," and "MRR" signal insider knowledge. A show called "Pipeline Weekly" tells a sales leader "this is for me" faster than "The Business Show."
Borrow from business formats. Terms like "brief," "report," "memo," "quarterly," and "review" carry built-in professional credibility. They also suggest consistency and structure, which business audiences value.
Consider including your name. In B2B, personal brand matters. Podcast names like "The Tim Ferriss Show" or "Masters of Scale with Reid Hoffman" work because the host's reputation carries weight. If you have an established audience, your name may be the strongest asset.
Avoid jargon that excludes. There's a difference between insider language and exclusionary jargon. "Burn Rate" is insider but widely understood. "EBITDA Optimization Dialogues" is jargon that shrinks your audience to a sliver.
25 business podcast name ideas
- Revenue Engine
- The Growth Equation
- Founder Frequency
- Scale Notes
- The Pipeline Brief
- Market Pulse
- Board Room Report
- Cash Flow Cast
- The Exit Interview
- Startup Post-Mortem
- Deal Flow
- The Margin
- First Round
- Quarter Over Quarter
- Build and Ship
- The Operator's Manual
- Venture Notes
- Capital Ideas
- The Enterprise Edit
- Growth Loop
- SaaS Weekly
- The Strategic Hour
- Revenue Architects
- Closed Won
- The Business Case
Pairing name with positioning
A business podcast name works harder when it aligns with your broader content strategy. If you're an agency that runs podcasts for clients, your show name should signal your expertise while remaining accessible to potential clients. Jellypod's agency use cases show how podcast production fits into a broader content marketing approach.
Consistency between your name, cover art, episode titles, and show description builds the professional perception that business audiences expect.
How Jellypod helps
Jellypod's podcast name generator lets you specify your industry, audience seniority level, and preferred tone. For business podcasts, this means you can dial in whether you want a name that sounds like a newsletter, a keynote, or a casual conversation between peers. The tool generates options with availability data built in, so you don't waste time on names that are already taken.
Jellypod is especially useful for agencies producing multiple shows for different clients, because each generated name can be tailored to a distinct brand voice.
Final thoughts
The business podcasters who build loyal audiences tend to have names that would look natural on a conference agenda or in a LinkedIn post. That's the litmus test: if your podcast name would feel at home in the professional context where your listener already spends time, it's working. A name that sounds like it belongs in the listener's world converts curiosity into subscriptions.
