Tuesday, December 9, 2025
How to Launch an Internal Company Podcast in One Week
Your CEO wants better internal communication. Email open rates are tanking. Town halls only reach people who show up. Meanwhile, your employees spend hours each week commuting, exercising, and doing tasks that leave their ears free.
An internal podcast solves this. But traditional podcasting requires microphones, soundproof rooms, audio editing skills, and weeks of setup time.
Here's how to skip all of that and go live in seven days.
Day 1: Define Your Show's Purpose
Before you touch any tools, answer three questions:
- What problem does this podcast solve? Leadership updates that get buried in email? Onboarding content that nobody reads? Culture building across remote teams? Pick one primary purpose.
- Who's the host? Your CEO for authority. A people ops lead for culture. A rotating cast for variety. The voice matters—it signals what kind of show this is.
- How often will you publish? Weekly works for most internal shows. Biweekly if content is scarce. Monthly loses momentum.
Write these answers down. They'll guide every decision that follows.
Day 2: Choose Your Format and Length
Internal podcasts thrive on simplicity. Three formats work consistently:
- Solo updates: One host delivers news, changes, or insights directly. Fast to produce. Works for leadership communication.
- Interview style: Host talks with team members, executives, or subject matter experts. Builds connection across departments.
- Panel discussion: Multiple voices discuss a topic. Creates energy. Requires more coordination.
For length, aim for 10-20 minutes. Long enough to deliver value. Short enough to finish during a commute.
Day 3: Set Up Your Production Stack
This is where traditional podcasting gets expensive and complicated. AI podcast tools like Jellypod eliminate the friction entirely.
Skip the equipment. No microphones. No recording booths. No audio editing software. Jellypod generates broadcast-quality audio from text.
Clone your executive's voice. Upload a voice sample. The AI learns their speaking patterns. Every episode sounds authentically like them without requiring their time in a recording studio.
Or use premium AI voices. Choose from 100+ voices with different accents, tones, and styles. Create custom host personas with names and backstories.
Add multiple hosts. Up to four AI voices can have natural back-and-forth dialogue. Turns dry updates into engaging conversation.
Day 4: Create Your First Episode
Content is easier than you think. You already have it.
Repurpose existing materials:
- All-hands meeting slides become episode scripts
- CEO memos transform into conversational updates
- Policy documents turn into explainer episodes
- Quarterly reports become digestible summaries
Upload your source material directly. Jellypod supports 70+ file types: PDFs, PowerPoints, Word docs, even YouTube videos. The AI expands your content into a natural podcast script.
Review the script. Edit it like a document (not an audio file). Adjust tone, add emphasis, tweak phrasing. When it sounds right, generate the audio.
Day 5: Polish and Brand Your Show
Add production value:
- Upload intro and outro music to create consistency
- Generate cover art that matches your company brand
- Write a show description that tells employees what to expect
Quality check the audio:
- Listen through completely (very important!)
- Use the pronunciation guide for company-specific terms, names, and acronyms
- Regenerate any sections that sound off
Day 6: Set Up Distribution
Internal podcasts need internal distribution. You have options:
- Private RSS feed: Share the feed URL through Slack, email, or your intranet. Employees subscribe in their preferred podcast app. Content stays private.
- Embedded player: Drop the player widget into your company wiki, internal portal, or team hub. People listen without leaving familiar tools.
- Dedicated show website: Jellypod generates this automatically. Share the link. Employees bookmark it.
Choose based on where your employees already spend time. Meet them there.
Day 7: Launch and Announce
A podcast nobody knows about is a podcast nobody hears. Announce across every internal channel:
Slack or Teams: Post in general channels. Pin it. Ask managers to share in team channels.
Email from leadership: A note from the CEO or head of comms carries weight. "I'm excited to share our new podcast" signals this matters.
Calendar invite: For recurring shows, send a calendar hold when new episodes drop. Builds habit.
All-hands mention: Thirty seconds of airtime at your next company meeting drives initial listens.
What Happens After Launch
Track what's working. An analytics dashboard shows:
- Daily and weekly listener counts
- Which episodes perform best
- Where your listeners are located
- Listening trends over time
Use this data to refine. Double down on topics that resonate. Adjust length if completion rates drop. Experiment with formats.
Why This Works
Traditional podcasting demands equipment, technical skills, and weeks of coordination. AI-powered tools compress the timeline by eliminating the bottlenecks.
No scheduling conflicts with busy executives; clone their voice and generate episodes from their written updates. No audio editing learning curve; edit text instead. No hosting headaches; built-in distribution handles it.
Your employees are already listening to podcasts. Now they can listen to yours.
Ready to launch your internal podcast? Start free with Jellypod - no credit card required.
