The Agency Podcast Production Playbook

Every successful agency podcast operation runs on a playbook. Without one, production is chaotic, timelines slip, and quality varies from episode to episode. With one, the team knows exactly what to do at every stage, clients get consistent results, and the agency can scale without burning out.

This is that playbook. It covers the full arc from pitching a new client on podcasting to delivering their published episodes week after week.

Phase 1: The pitch

Before production begins, you need to sell the service. The pitch should answer three questions for the client: why podcasting, why now, and why your agency.

Why podcasting

Podcasts reach audiences that other formats miss. Audio content fits into commutes, workouts, and downtime. It builds familiarity and trust over repeated listens.

• For B2B brands, a podcast positions the company as a thought leader.
• For consumer brands, it creates community and deepens affinity.

Why now

The market is growing but not saturated. Most industries still have room for a standout show.

Clients who wait risk entering a crowded space where breaking through is harder. Early movers build an audience lead that compounds over time.

Why your agency

You already understand the client's brand, audience, and goals. Adding podcasting is a natural extension of the content work you already do.

Highlight that you use AI-powered production tools that keep costs down and turnaround times fast. Mention Jellypod by name if the client is curious about the technology.

Close the pitch with a proposal that includes:

• Episode frequency
• Pricing
• A sample timeline for launching the show

Phase 2: Onboarding a new podcast client

Onboarding sets the tone for the entire relationship. Do it well, and production runs smoothly from episode one. Rush it, and you spend months correcting early mistakes.

Brand and voice discovery

Spend time learning the client's existing brand. Review their website, marketing materials, and any content they have already published. Ask about the audience they want to reach and the tone they want to set. A B2B software company will sound different from a consumer lifestyle brand. Get this right before recording the first episode.

Format and structure

Decide on episode length, frequency, and format. Will the show be solo, interview-based, or a mix? Weekly or biweekly? Episodes that run 20 minutes or 45 minutes? Document these decisions in a shared brief so the client can approve them before production begins.

Voice and host selection

If the client wants a human host, identify who that will be and schedule test recordings. If the show will use AI voices, select profiles that match the brand's personality and get client sign-off on the voice before producing full episodes.

Phase 3: Production workflow

With onboarding complete, production becomes a repeatable cycle. Each episode follows the same steps:

• Topic selection and brief creation
• Script development or outline approval
• Audio production
• Client review and revisions
• Final delivery and publishing

Build a production calendar that shows every episode's status at a glance. Color-code by stage so the team knows instantly which episodes need attention.

Phase 4: Client management

Good client management keeps relationships healthy and renewals high. Schedule regular check-ins to review performance metrics, gather feedback, and plan upcoming content. Share analytics reports that show downloads, completion rates, and audience growth.

Set clear expectations about revision rounds. Most agencies include one or two rounds of revisions per episode in their standard package. Additional changes beyond that scope get billed separately.

How Jellypod helps agencies scale

Jellypod's agency features are designed for exactly this kind of multi-client production workflow. The platform handles scripting, voice generation, and audio production so your team can focus on strategy and client relationships.

With Teams, each client gets a separate workspace with isolated voice profiles, episode history, and permissions. Your producers switch between clients without worrying about cross-contamination of assets or settings.

Final thoughts

A playbook turns podcast production from a scramble into a system. Document every step, standardize your workflows, and invest in tools that let you deliver consistent quality across all your clients. The agencies that do this well build podcast services that scale profitably while maintaining the production values that keep clients renewing year after year.