White-Label Podcast Production for Agencies
Agencies that offer podcasting under their own brand open a revenue stream that compounds over time. Clients get a finished show with their name on it. The agency keeps creative control and recurring income. Everyone wins.
White-label podcast production is growing because brands want podcasts but lack the internal expertise to produce them. Agencies already manage content, strategy, and distribution for clients. Adding audio is a natural extension of that work.
This guide covers how to set up white-label podcast production that scales, from workflows and pricing to the tools that make it work.
What white-label podcast production actually means
White-label means the agency produces the podcast, but the client's brand is the only one the audience sees. The show art, intro, host voice, and published feed all belong to the client. The agency operates behind the scenes.
This is different from a co-branded or sponsored show. White-label removes the agency from the public-facing product entirely. The client can present the podcast as their own creation, which strengthens their brand authority without revealing the production partner.
For the agency, this model creates stickiness. Once a client's podcast is running and gaining listeners, switching production partners becomes expensive and risky. That makes white-label accounts more durable than project-based work.
Why agencies are adding podcasts to their service menu
Podcasts have moved from niche to mainstream content marketing. According to Edison Research, over 100 million Americans listen to podcasts monthly. Brands across industries want a piece of that audience.
But most brands cannot produce a podcast alone. They need someone to handle strategy, scripting, editing, publishing, and promotion. Agencies already do this for blog content, social media, and video. Podcasting fits the same model.
The difference is that podcast production used to require audio engineers, expensive software, and studio time. AI tools have removed those barriers. Platforms like Jellypod let agencies produce broadcast-quality audio without a recording studio or dedicated audio staff.
That means an agency can launch a new podcast service line with minimal upfront investment and start generating revenue within weeks.
Setting up your white-label workflow
A solid white-label workflow has four stages: intake, production, review, and distribution.
Intake
Start with a content brief for each episode. Gather the topic, key talking points, target audience, and any source material the client wants included. Templates speed this up. A shared intake form ensures every client delivers the information you need in the same format.
Production
This is where AI tools change the game. With Jellypod, you can turn a content brief into a fully produced episode. Upload the brief, select voice profiles that match the client's brand, and generate the episode. The platform handles scripting, voice synthesis, and audio production in one pass.
For agencies managing multiple clients, the Teams feature lets you organize projects by client. Each client workspace stays separate, with its own voice settings, branding, and episode history. This prevents cross-contamination and keeps your operation organized as you scale.
Review
Build a review step into every workflow. Send the draft episode to the client for approval before publishing. Most clients want to hear the episode and confirm that the messaging aligns with their brand. Keep revision rounds limited, typically one or two, to maintain profitability.
Distribution
Publish to the client's podcast feed under their brand. Handle the RSS feed setup, directory submissions, and show notes. Many agencies also repurpose the episode into blog posts, social clips, and email content, which adds value and justifies higher pricing.
Pricing models that work
Agencies use three common pricing structures for white-label podcast production.
Per-episode pricing charges a flat rate for each episode produced. This works well for clients who want flexibility without a long-term commitment. Typical rates range from $500 to $2,000 per episode depending on length and complexity.
Monthly retainer bundles a set number of episodes per month into a recurring fee. This gives the agency predictable revenue and the client a consistent publishing schedule. Retainers usually offer a slight discount compared to per-episode rates.
Tiered packages offer different service levels. A basic tier might include production only. A mid tier adds show notes and social clips. A premium tier includes strategy, guest booking, and full promotion. Tiered pricing lets you serve clients at different budgets while upselling over time.
The key to profitability is keeping production costs low. AI-powered tools reduce the labor involved in each episode dramatically, which means higher margins at every price point.
Tools that make white-label production scalable
Scaling from one client to ten requires systems, not more staff. Here is what your tool stack should include.
Jellypod handles the core production workflow. Its AI generates episodes from source material, produces natural-sounding audio, and delivers finished files ready for distribution. The Teams feature keeps client workspaces organized and access controls tight.
For project management, use whatever your agency already runs. Asana, Monday, or Notion all work. The important thing is tracking every episode through your four-stage workflow so nothing falls through the cracks.
For distribution, hosting platforms like Buzzsprout or Transistor manage RSS feeds, analytics, and directory listings. Set up each client's show on a separate hosting account under their brand.
Common mistakes to avoid
Agencies entering the podcast space often stumble on a few predictable issues.
Underpricing the service. Podcast production involves strategy, production, review, and distribution. Price for the full scope, not just the audio file. Agencies that price too low burn out or abandon the service.
Skipping the review step. Sending episodes directly to the client's feed without approval creates risk. One off-brand episode can damage the client relationship. Always get sign-off before publishing.
Using one workflow for every client. Different clients have different needs. A B2B SaaS company needs a different tone than a wellness brand. Customize voice profiles, episode formats, and content angles for each account.
Not planning for repurposing. A single podcast episode can generate blog posts, social media clips, newsletter content, and audiograms. Agencies that build repurposing into their workflow deliver more value and justify higher fees.
Getting started
If your agency already produces content for clients, adding podcast production is a straightforward expansion. Start with one or two clients who are already asking about audio content. Use Jellypod to produce their first episodes and refine your workflow before scaling.
Document every step of your process so you can hand it off to team members as demand grows. White-label podcast production rewards agencies that build repeatable systems. The agencies that treat it as a scalable service, rather than a one-off project, will capture the most value from this growing market.
Visit the Agencies and White-Label page to see how Jellypod supports agency workflows at scale.
