How Agencies Add Podcast Services Fast

Marketing agencies are adding podcast production to their service list faster than ever. The reason is simple: clients are asking for it, and the barrier to entry has dropped.

Two years ago, launching a podcast service meant hiring audio engineers, buying editing software licenses, and learning a production workflow from scratch. Today, AI tools handle the heavy lifting. An agency can go from zero podcast capability to delivering finished episodes in a matter of days.

This guide walks through how marketing agencies add podcast services without building an audio team from the ground up.

Why clients want podcasts from their agency

Clients already trust their agency with content strategy, social media, and brand messaging. When they decide to start a podcast, the agency is the first call.

The demand comes from a few directions:

• Podcasts build authority in ways that blog posts and social media cannot.
• Long-form audio creates a deeper connection with the audience.
• Executives see competitors launching shows and want to keep pace.
• Podcast content can be repurposed into dozens of other formats, making it one of the highest-ROI content investments.

When the agency says "we do not offer that," the client finds someone who does. That someone might take over other services too. Adding podcasts protects existing relationships and opens new revenue.

The old way versus the new way

Traditionally, podcast production required a chain of specialists. A producer would plan the episode. A recording engineer would capture audio. An editor would clean it up, add music, and master the final file. A project manager would coordinate the whole thing.

That model works for dedicated podcast agencies. It does not work for marketing agencies that want to add podcasting alongside their existing services. The overhead is too high and the learning curve too steep.

The new approach uses AI to collapse that chain into a single workflow. Platforms like Jellypod take source material, whether it is a content brief, a blog post, or a set of talking points, and produce a complete podcast episode. The AI handles scripting, voice generation, pacing, and audio production.

The agency's role shifts from technical execution to creative strategy. You focus on the topics, the messaging, and the client relationship. The platform handles everything that used to require specialized audio skills.

Step-by-step: launching your podcast service

Step 1: Define your offering

Decide what you are selling. Most agencies start with a simple package: a set number of episodes per month, produced and delivered ready to publish. Keep the initial offering focused. You can add tiers and extras later.

Common starting packages include four episodes per month on a retainer, or a per-episode rate for clients who want flexibility. Include basic show notes and a transcript with each episode. These are easy to generate and add perceived value.

Step 2: Set up your production tool

Sign up for Jellypod and familiarize yourself with the platform. Create a test episode using your own agency as the subject. This gives you a finished sample to show prospective clients and helps you understand the workflow before taking on paying work.

Experiment with different voice profiles, episode lengths, and content formats. Some clients will want a solo thought-leadership show. Others will prefer a conversational format with two voices. Knowing what the platform can do helps you pitch confidently.

Step 3: Pitch existing clients first

Your warmest leads are clients you already serve. Bring up podcasting in your next strategy review. Frame it as a content multiplier: one episode produces audio, a blog post, social clips, and newsletter material.

Share the sample episode you created. Let them hear the quality. Most clients are surprised by how polished AI-generated audio sounds. That reaction often closes the deal faster than any slide deck.

Step 4: Build your production workflow

Create a repeatable process for every episode. A typical workflow looks like this:

• Client submits a content brief or topic request
• Agency develops the episode outline and key messages
• Episode is produced using Jellypod
• Draft is sent to the client for review
• Final episode is published to the client's podcast feed
• Agency repurposes content into secondary formats

Document this workflow so any team member can follow it. Consistency is what allows you to take on more clients without proportionally increasing your workload.

Step 5: Scale deliberately

Start with two or three podcast clients. Refine your workflow based on real feedback. Identify bottlenecks and fix them before adding more accounts. Agencies that rush to scale before their process is solid end up delivering inconsistent quality, which damages the service's reputation.

Once your workflow is smooth, adding new clients becomes incremental. Each new account follows the same process, uses the same tools, and fits into the same project management system.

Handling common objections

Clients sometimes push back on AI-generated podcasts. Here is how to address the most common concerns.

"Will it sound robotic?"

Modern AI voice technology produces natural, conversational audio. Offer to play a sample. The quality speaks for itself.

"We want a human host."

Some clients prefer a real person behind the microphone. In that case, you can use AI for scripting and production while the client or a hired host records the voice track. The agency still adds value through content strategy and post-production.

"Is this authentic?"

Frame AI as a production tool, not a replacement for the client's expertise. The ideas, insights, and brand voice all come from the client. The AI makes production faster and more affordable. That is no different from using design software instead of hand-painting every graphic.

Revenue potential

A marketing agency charging $1,500 per month for four episodes generates $18,000 per year per client. Ten podcast clients produce $180,000 in annual recurring revenue. Because AI tools keep production costs low, margins on podcast services typically exceed 60 percent.

Compare that to the cost of not offering the service: clients leaving for agencies that do, and missing out on a growing content category.

Start this week

Adding podcast services does not require months of planning. Create a sample episode with Jellypod today. Show it to a client tomorrow. Close the deal this week.

The agencies that move first in their market will own the podcast service position. Waiting means competing against agencies that already have case studies and client testimonials. Speed matters.

Learn more about how Jellypod supports agency workflows at the Agencies use case page.