Podcast as a Service: Agency Revenue Model
Agencies that treat podcasting as a service, rather than a one-off project, unlock a revenue model that compounds over time. Instead of collecting a single production fee, you earn recurring revenue from every client, every month.
This is the same structure agencies already use for content marketing, social media management, and SEO retainers. Podcasting now fits that model perfectly—especially because AI tools have made production efficient enough to deliver strong margins at price points clients are happy to pay.
Below is a practical blueprint for building a podcast-as-a-service (PaaS) offering that creates lasting, scalable revenue for your agency.
What podcast-as-a-service looks like
Podcast-as-a-service (PaaS) means your agency handles everything required to keep a client's podcast running consistently. The client provides input on topics, approves episodes, and shows up as the subject-matter expert. You handle the rest.
A typical PaaS engagement includes:
- Content strategy and topic planning: You help the client decide what to talk about each episode.
- Script development: You turn topics into structured episode outlines or full scripts.
- Audio production: You produce the finished audio file with intro, outro, and music.
- Publishing and distribution: You upload episodes to the client's hosting platform and push to directories.
- Repurposing: You create show notes, social clips, and blog posts from each episode.
Structuring your service tiers
Most successful PaaS agencies offer two or three tiers. This lets clients choose the level of service that fits their budget while giving you room to upsell.
Starter tier: 2 episodes per month with basic production. Ideal for clients testing the podcast waters.
Growth tier: 4 episodes per month with full production plus social clips. The most popular option for established brands.
Enterprise tier: 8+ episodes per month with dedicated account management, custom reporting, and expanded repurposing. Reserved for clients with ambitious content goals.
Pricing for profitability
Price your services based on the value delivered, not the hours worked. AI tools have dramatically reduced the time required to produce an episode, but clients pay for the outcome, not your efficiency.
A common pricing structure:
- Starter: $800 to $1,200 per month
- Growth: $1,500 to $2,500 per month
- Enterprise: $4,000+ per month
At these price points, with AI handling production, your margins should exceed 60%. The key is keeping your team focused on high-value activities like strategy and client management rather than manual audio editing.
Scaling your PaaS offering
The beauty of the PaaS model is that revenue scales faster than headcount. Each new client follows your established workflow, uses your existing tools, and fits into your production calendar. You do not need to hire a new producer for every new client.
Start with three to five clients. Refine your processes. Document what works. Then add clients incrementally while monitoring quality and team capacity.
How Jellypod powers the PaaS model
Jellypod is built for agencies running podcast-as-a-service. The platform handles the production work that used to require specialized audio engineers. You feed in content, and Jellypod produces broadcast-ready episodes.
The Teams feature keeps client workspaces separate. Each client gets their own voice profiles, episode archives, and team permissions. Your producers can manage multiple clients without confusion or cross-contamination.
Final thoughts
Podcast-as-a-service transforms one-off production projects into predictable recurring revenue. The model works because clients want ongoing support, not just a launch. They need someone to keep their show running week after week. Build a service that delivers that consistency, price it for profitability, and let AI tools handle the production heavy lifting.
