PR Agencies: AI Podcasts for Client PR

PR agencies have a new tool for building client authority: AI-generated podcasts. Instead of pitching journalists and hoping for coverage, agencies can now produce branded audio content that positions clients as experts in their field.

The shift is significant. Traditional PR relies on earned media, which is unpredictable and increasingly difficult to secure. Podcasts are owned media that the agency controls from start to finish. The message stays on-brand, the timing is predictable, and the content lives permanently on every podcast platform.

Here is how PR agencies are using AI podcasts to deliver measurable results for their clients.

Why podcasts fit the PR playbook

PR is fundamentally about shaping perception. Agencies help clients become known as credible voices in their industry. Podcasts do this naturally.

When someone listens to a 20-minute episode where your client explains their perspective on industry trends, that listener walks away with a strong impression. The client sounds knowledgeable, articulate, and confident. That perception is exactly what PR campaigns aim to create.

Podcasts also solve a distribution problem that PR agencies know well. A placed article runs once and fades. A podcast episode stays available indefinitely. Listeners discover back-catalog episodes months or years after publication, which means every episode continues working long after it goes live.

For PR agencies, this changes the math on content investments. Each episode is not a one-time placement. It is an evergreen asset.

How AI changes the production equation

The traditional obstacle to agency-produced podcasts was cost and complexity. Recording a client, editing the audio, adding production elements, and managing the publishing process required specialized skills and significant time.

AI podcasting tools eliminate most of that friction. Platforms like Jellypod can turn a content brief, a white paper, or a set of talking points into a fully produced podcast episode. The AI handles scripting, voice generation, and audio production.

For PR agencies, this means you can produce a client podcast without:

• Scheduling recording sessions with busy executives
• Hiring audio editors or voice talent
• Managing complex post-production workflows
• Investing in recording equipment

The voice cloning feature takes this a step further. With the client's permission and a voice sample, the AI can generate episodes that sound like the client speaking. This maintains the personal, authentic feel that makes podcasts effective for thought leadership.

Building a thought leadership podcast for a client

Here is a practical framework for launching a thought leadership podcast as part of a PR engagement.

Define the positioning

Start with the same strategic thinking you apply to any PR campaign. What topics does the client want to own? What audience are they trying to reach? What perception should listeners take away?

Map these answers to a podcast concept. For a fintech CEO, the show might cover the future of financial regulation. For a healthcare executive, it might explore innovation in patient care. The topic should be broad enough to sustain dozens of episodes but specific enough to attract a defined audience.

Plan the content calendar

Create a quarter's worth of episode topics in advance. Align episodes with the client's broader PR calendar. If a product launch is coming in March, schedule episodes that build context around the problem the product solves. If the client is speaking at a conference in April, produce episodes that reinforce their conference talking points.

This coordination between podcast content and other PR activities amplifies both channels.

Produce with AI

For each episode, prepare a content brief that includes the topic, key messages, supporting data, and the desired tone. Feed this into Jellypod to generate the episode.

Review the output for accuracy and brand alignment. PR agencies are trained to catch messaging issues, which makes the review step natural. Send the draft to the client for final approval.

Distribute strategically

Publish the episode to all major podcast platforms. But do not stop there. PR agencies can amplify podcast content through multiple channels:

• Pull quotes from the episode for social media posts
• Send the episode to journalists covering the client's industry
• Include episode links in press kits and media pitches
• Repurpose episode content into bylined articles and blog posts
• Share episodes with the client's existing email list

Each episode becomes a content hub that feeds multiple PR activities.